Because every style tells a story.



Founded in 2000, is a fashion retailer offering exciting, beautifully designed, excellent quality fashion for women and girls. is a sub-brand of DreamyDress brand at UK. With a full range of Prom Dresses, Evening Dresses, Party Dresses, and Special Occasion Dresses's production, success comes with great responsibility. We have a responsibility to our supply partners, customers and colleagues to ensure that our products are produced in acceptable conditions. This responsibility is central to how we operate as a business.